Financial Accountant Jobs in Durban


About the job

Our Consumer Insights team is a key business partner supporting various categories and marketing in RCL Foods, through providing in-depth consumer and shopper understanding, analysis, knowledge, and insights to inspire and grow the business. The role will be responsible for driving shopper insights, data, and analytics into the business via managing, synthesizing, analysing, and putting together insightful and actionable reports from RCL Food’s available external and selected internal shopper data sources, in order to facilitate the extraction of key market, consumer and shopper insights and knowledge, to grow both our categories and brands .

Minimum Requirements:

Degree in Marketing, Business Management, BCom, Statistics, or equivalent

Skills and Experience

Data orientated and experienced in interpreting data and delivering insights

Highly analytical with a statistical background

Experience working at an insights/data agency will be advantageous

Proficiency with 3rd Party Data Packages and turning this data into insights – IRI / Nielsen, Dunnhumby, Ask D, Silo etc…

+4 years’ FMCG or Retail experience in a shopper /customer insights/data or analyst role

Duties & Responsibilities


Work with CMI Executive to prioritize business and information needs & and develop a customised reporting and analysis of category information

Working with internal and external data teams across the business to understand, consolidate and harness internal data sources to unlock insights and what this can inform

Using internal data sources including customer data to turn into actionable insights for various teams

Understanding of data, hierarchies, and quality control procedures relating to Shopper Basket data

Perform shopper analysis to inform & influence the company decisions through Basket analysis for key categories and brands

Interrogate data to identify growth levers and marketing tactics for the business

Correlate data from a variety of sources and synthesize conclusions, recommendations, and implications


Support team in pricing and promotional modeling and effectiveness in order to develop a pricing strategy

Provide RCL with competitive tools to monitor business performance eg. pricing and promotion summary report to monitor and inform pricing strategies

Work with MMA tools for promotion/activation evaluation to understand the effectiveness of spend and how we can have a better ROI


Be the voice of the consumer & shopper – to deepen consumer & shopper understanding and trends in the market and across key channels (modern retail, wholesale, traditional trade)

Understand the different market research techniques and methodologies in order to support the insights team on various adhoc & syndicated research projects, specifically shopper research, shopper behaviours, path to purchase, trader studies and shopper profiling

Extract relevant data from a variety of sources, including adhoc research, trend reports, retail / basket data, internal data sources and identify, analyse and interpret data to identify trends or patterns in from this data to support and understand the shopper, consumer and category to facilitate decision-making

Stay on top of shopper need states, decisions hierarchies, category & basket shopper behaviours and drivers of performance

Deliver consumer switching, penetration and consumption analyses from sources like NielsenIQ Homepanel / Kantar World Panel / Dunnhumby to your brand categories

Understands the external environment (competitive market) and put together comprehensive competitive analysis to provide the organisation with context around what is happening in the market

Manage agency relationships, ensuring the ideal methodologies are being used to generate reliable data

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