Procedures Controller Jobs in Johannesburg

Website RCL FOODS

About the job


Role Purpose

The Vodacom World marketing role is a hands-on leadership role that defines, implements and manages activities related to Insights/Activations and Content in Vodacom World

Direct and manage all Insights and Marketing related activities for Vodacom World.

Be the guardian of all research and insight initiatives for Vodacom World and deliver recommendations of additional revenue driving, product and marketing opportunities.

To develop a segmented marketing and communication strategy based on customer insights.

Development of all content required to support Vodacom World communication platforms (Digital displays and POS).

Manage Vodacom World online presence and social platforms

Create and edit content across platforms and align with “in-store executions” – digital and physical –

Integrate marketing opportunities across the end-to-end customer journey – pre, during and post visit inclusive of optimizing omni channel.

Monitoring and tracking of customer behaviour and insights to inform future initiatives as well as product development/improvement with the Segment and Product teams.

Digital at the core, Innovation and Change – Proactive participation, and effective marketing related delivery of all digital transformation initiatives and partner showcases – As Vodacom’s Flagship retail experience ensure best in class digital capabilities and retail innovation leading test and learn opportunities through effective promotional execution, participation and feedback to determine viability of extending new opportunities to Vodacom’s retail propositions.

Manage all Brand standards – administrative aspects of shift clearance standards – biometric time and attendance, uniforms, grooming to represent the brand

Work with Centre Management team to plan and manage stock for Vodacom World marketing and promotional activities.

Your Responsibilities Will Include

Vodacom World Brand

Positioning Vodacom World as a flagship experience that delivers on best in class retail and customer care experience.

Supporting ambition of becoming a destination of choice for digital and technology experiences and empowerment of a connected society.

Be the custodian of the Vodacom World Brand ensuring compliance with all Brand standards through various activations and executions.

Manage all Brand standards – administrative aspects of shift clearance standards – biometric time and attendance, uniforms, grooming to represent the brand

Insights

Collaborate in customer-based research with Insights, Brand Comms and Product teams.

Conduct all market research, competitor analyses, customer insight and marketing analyses.

Bring together data from primary research, customer database systems and other data intelligence systems to provide timely and accurate market and customer information which informs Marketing Communication / CRM activities and wider business decisions.

To leverage research and insights to develop marketing and communication plans with the objective of driving sales and supporting positioning ambitions.

Identify trends and insights, and optimise spend and performance based on insights.

To direct efforts with Marketing and Communications teams to define propositions and develop associated roadmaps and execution plans.

To keep abreast of trends and ensure Vodacom World’s marketing and communications strategy remains relevant and up-to-date with global best practice.

Sales and Marketing

Recommend, develop and lead the execution of centre marketing plans and strategy for the year ahead.

Support all sales initiatives to create awareness, differentiated offerings, increase foot traffic, energise our customers and generate revenue for the Centre.

Measure and report performance of all marketing campaigns, and assess against goals (ROI & KPIs)

Work With The Vodacom Marketing Team To

Design, build and maintain a social media presence.

Manage and update all online content for Vodacom World

Oversee and provide approvals where needed for Radio , in-mall posters, billboard adverts and digital content

Partner with corporate communications and marketing to ensure adherence to company standards and Corporate Identity

Work with Centre Management team to ensure that there is sufficient promotional stock on hand and strategically making decisions as to what additional stock should be ordered when it runs low.

Work with Vodacom Segment Marketing and Brand Communications on development of go-to-market plans for Vodacom World offers based on segment needs.

To manage marketing budgets for optimal investments that drive incremental business uplift.

Work with Centre Management and Stores/Tenants to formulate and drive a holistic sales and marketing strategy with various stakeholders – CBU, terminals, tenants and internal marketing to ensure all sales targets are achieved Vodacom World is an experiential destination of choice.

Liaise with terminals and internal stakeholders on new device roll outs, launches and various marketing initiatives.

People

Build team spirit by motivating and build trust amongst people

Celebrate and recognise marketing success to improve selling performance

Ensure on-going training for the team as per Retail Training Programme for each staff member as identified

Manage change effectively to ensure that your staff always PROMOTE the Vodacom brand

Ensure that staff are ambassadors of the Vodacom brand (image, behaviour and conduct).

Provide coaching for staff on the floor by observing selling behaviours

Ensure fair discipline is applied

Relationships

To build strong relationships with key stakeholders across the business to ensure that Vodacom World is top of mind for all new initiatives and is given the right level of priority.

Collaborate with agencies and other vendor partners.

The Ideal Candidate For This Role Will Have

Must have technical/professional qualifications and experience

A relevant 3-year diploma or degree in marketing or equivalent is essential

Minimum of 3 years experience within Marketing/ Strategy / PR / Communications or relevant environment – essential

Minimum of 2 years in a leadership/managerial / supervisory role within a relevant environment – essential

Experience in Digital/Social (SEO/SEM) marketing advantageous

Exposure to digitally lead retail solutions, omni channel, and/or other digital customer interfacing platforms will be highly beneficial.

Exposure to project management will be highly beneficial

OR

Matric or SAQA accredited equivalent – essential

Minimum of 5 years’ experience within Marketing/ Strategy/PR/Communications or relevant environment – essential

Minimum of 3 years in a leadership/managerial / supervisory role within a relevant environment – essential

Experience in Digital/Social (SEO/SEM) marketing and collaborating in this space with other business partners essential

Exposure to digitally lead retail solutions, omni channel, and/or other digital customer interfacing platforms will be highly beneficial.

Exposure to project management will be highly beneficial

Core Competencies, Knowledge And Experience

Excellent Communication Skills (verbal and written)

Strong analytical skills and data-driven thinking

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Excellent Presentation Skills

Decision Making

Solid knowledge of marketing and proposition development

Interpersonal skills

Multiple stakeholder co-ordination

Negotiation skills

Problem Solving

Stress Handling Techniques

Time Management

Capable of working in a complex organization

Closing date for Applications: 14 March 2023

The base location for this role is, Vodacom, Midrand Campus.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.



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