Monday , February 26 2024

Pnp Vacancies – Marketing Campaign Analyst

Website Pick n Pay

Job Description:

Pick n Pay Online is the biggest scheduled and on-demand grocery delivery service in South Africa, delivering groceries and more straight to your door! We are growing fast and looking for energetic & ambitious people to help us along this journey!

Job Responsibilities:

  • Monitor and track marketing distribution and budget
  • Analysing sales funnels and customer intent and recommending ways to optimize the website, app and campaigns using insights from the analysis
  • Pulling and creating new customer segments for Marketing to target
  • Ensuring all necessary tracking is present on all platforms (Web, App) and is best in class
  • Track and report on email campaigns
  • Analysing which channels are best for acquisition, retention etc. and advising the team on which campaign, platform, customer segment and spend % to utilize to reach the set KPIs in the most efficient way
  • Measuring the performance and ROI of online and offline Omnichannel campaigns as well as performance of campaigns run on the online channels
  • Reporting on marketing KPI’s i.e. acquisition, conversion rates, site and app traffic, social media engagement

Job Requirements:

  • Be a self-starter and assertive
  • Must have strong analytical skills
  • Must be detail-orientated and be a stickler for accuracy
  • Ability to interact with internal and external stakeholders of all levels
  • Ability to interpret data into key, actionable insights and tell a narrative succinctly
  • Ability to work under pressure in the ever-changing retail environment
  • Must be able to work well in a team and independently
  • Excellent written and verbal skills

Qualification & Experience:

  • Expertise in Google Analytics & Firebase essential (certified preferable)
  • Minimum 3 years experience in a Marketing analyst role, preferably within an agency or Digital Marketing environment
  • Basic working knowledge in SQL is advantageous
  • Good visualisation skills using PowerPoint essential
  • Bachelor’s Degree in a marketing or analytical field or other with analytical/marketing analyst experience
  • Must have strong data analysis skills using MS Excel essential

Job Details:

Company: Pick n Pay

Vacancy Type:  Full Time

Job Location: Cape Town, Western Cape, SA

Application Deadline: N/A

Apply Here


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