Cape Union Mart Careers – eCommerce Copywriter

Website Cape Union Mart Group

Job Description:

Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis.

Job Responsibilities:

  • Create ‘best in class’ product copy across multiple product categories, considering customer experience as well as SEO
  • Prioritise & complete work in a fast-paced, dynamic environment, to meet internal and external deadlines
  • Align with merchandise teams & perform fact-checking to ensure accuracy and completeness of information
  • Carry out regular competitor analysis & research in order to align with industry best practice
  • Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
  • Assist content coordinators with search optimisation on the website, including maintenance of keywords & synonyms
  • Perform regular QA & website audits to ensure website content is of the highest standard

Job Requirements:

  • Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
  • Goal oriented and self-motivated – must be able to work independently with minimal supervision
  • Decisive, structured and organised, with a keen eye for detail
  • Strong organizational, interpersonal, and communication skills (written and verbal)
  • ‘Can do’ positive attitude – eager to grow, learn and develop your skills
  • Ability to work cross-functionally and with a wide range of individuals with different skill sets

Qualification & Experience:

  • Related tertiary education in digital/ eCommerce is highly advantageous
  • Matric
  • Understanding of SEO and eCommerce copywriting best practices
  • Experience with eCommerce platforms & Google Analytics
  • Candidates with experience in a similar position will be given preference

Job Details:

Company: Cape Union Mart Group

Vacancy Type:  Full Time

Job Location: Cape Town, Western Cape, SA

Application Deadline: N/A

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