AVI Recruitment – Marketing Executive

Website AVI Limited

Job Description:

An exciting opportunity exists for a Marketing Executive at Indigo Brands, Head Office, in Epping, Cape Town. As the successful incumbent, you will be responsible to provide strategic direction, leadership and alignment to the Marketing, Consumer Insights, Permanent Merchandising and Trade Marketing Teams in order to deliver business unit objectives and strategies.

Job Responsibilities:

  • With insight develop business strategies and objectives that focus on core categories to ensure our brands remain relevant and profitable
  • Ensure focused activity and spend is placed behind core growth brands in relevant categories
  • Monitor profitability of each portfolio and relevant SKU’s
  • Influence and lead cross-functionally to deliver key business objectives
  • Support, mentor and develop the Marketing Team for optimal performance, retention and output
  • Demonstrate sound leadership behaviour that sets example
  • Collaborate with Sales Team to ensure profitable promotional schedules are developed and implemented
  • Ensure continuous brand relevance and positioning with consumers
  • Deliver sound consumer communication plans across key brands and media platforms
  • Review the annual portfolio to review portfolio & brand performance, product profitability, brand relevance to consumers. Resulting in the recalibration of strategy and future short term and long term objectives
  • Continue to monitor brand performance in relation to market and competitors
  • Ensure relevant price and promotional mix on key brands in key categories
  • Align A&P expenditure to support business strategy and innovation in key categories

Job Requirements:

  • NPD process (end to end)
  • Influencing Others
  • Strong communication and influencing skills
  • Setting Directions
  • Staying Composed
  • Leadership ability to direct immediate and cross-functional teams
  • Managing media agencies and partnerships to deliver key consumer communication
  • Analyse multiple data sources to deliver insightful strategies
  • Commercial and financial acumen
  • Thinking Analytically
  • Developing Strategies

Qualification & Experience:

  • Business Related Degree will be advantageous
  • 8 – 10 years of Marketing experience within the FMCG industry
  • Marketing Degree / Diploma
  • At least 2 years’ recent Cosmetic or Personal Care experience
  • Previous experience in marketing to the lower LSM and middle-class consumer is essential
  • 10 years Marketing experience of which 5 years Marketing Director / Marketing Executive

Job Details:

Company: AVI Limited

Vacancy Type:  Full Time

Job Location: Cape Town, Western Cape, SA

Application Deadline: N/A

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